With 96% of marketers planning to spend more on video content marketing, video formats are changing right in front of us.

We’re used to watching movies in an engaging and fun way, so you likely won’t notice standard video anymore. We can guarantee that the same applies to consumers.

As a result, brands are trying to use tools to create engaging videos that are persuasive, convincing and converting. But where do you start with so many options?

This is a quick and easy guide to what to look for in an interactive post video platform.

Consider what format is right for your brand.

Most consumers these days are looking for trade flows to discover new products. If you look at what actually works in the video, you can get a clear and realistic representation of your product, whether it’s a car, shoes or lipstick. Overall, these videos give customers the confidence to buy online. More information can be obtained from interactive post videos if customers can click to explore the products in a fun and interactive post way. Therefore, when considering which interactive post video platform you will use, you should carefully consider the format that suits your brand and your customers. Here are some popular examples:

Purchasable Video: Video with an interactive post overlay that customer can click to find product information, ecommerce links and add to cart features. Purchasable videos are revenue-generating content that tracks engagement, click-through rate, conversions, and also generates high KPIs. Cinema8 .com helps you create great videos for purchase.

Video Branching: Branching allows you to add decision points to your movie that you can click to jump or loop viewers to different time stamps in the movie for the most appropriate viewing experience. Here, consumers take control by manipulating the film as they travel as they see fit and creating story-telling films. Cinema8 helps you create forked game movies.

360-degree video: These videos allow you to record clients to videotape. You can pan, drag and zoom to explore as if you were in virtual reality. These immersive experiences are great tools to promote your vacation and target-type products. It can also be used with the product for detail viewing. Cinema8 can help you create 360-degree videos if you’re on a budget.

Live Video Streaming: Brands load product links before streaming in the player. You can then embed the player code on the streaming service you want to broadcast live. Streaming transactions help brands achieve big sales in seconds. Customers can connect with their brands in real time, share them online and offline, and provide a community atmosphere. Cinema8 .com helps you create immersive live streams that you can buy.

Chat bots: Conversational trading is a new format that gives computer-controlled bots a human touch. Customers can get instant answers to their questions without leaving e-commerce, giving them the confidence to buy. With an interactive post video platform like Hero, brands can show products and answer questions by making individual phone calls from their stores to their homes.

Testing and Voting: Testing helps customers know and learn about their products. Direct data entry allows brands to look into the mind of the consumer, deliver a personalized product experience and deliver the most appropriate products. Vizia makes it easy to create quizzes and voices.

Interactive post Wholesaler: Interaction videos are available to the Wholesale Industry through digital showrooms. Here, sellers can rotate 360 ​​degrees to browse products, watch live streams, and chat with brands. An interactive post warehouse allows you to combine the above to create an unforgettable and engaging B2B experience. Le New Black is a great platform for brands looking to sell to retailers.

Consider if you have relevant existing content or need to create a completely new engaging video.

Streaming trading is simple and affordable. Brands can easily reuse relevant existing content so that it can be purchased, and interactive post video platforms like Cinema8 can help. And if you’re creating a forked or 360-degree video, it’s a good idea to consider these formats when creating your video. Therefore, creating these formats can be time consuming and costly