Five years ago I had to fire my SEO “expert” after 15 months of giving away money for efforts that I never quite seemed to turn into anything. I couldn’t get a grasp of it, anyway. This is the story of how I learned the importance of hiring the best eCommerce SEO agency – the hard way.
I was running a couple of eCommerce businesses by myself. I used WordPress to build two different pages for selling products and running a small blog, and they showed decent growth, helping me bring some extra bacon home. However, I only had so much time in a day, and keeping a nine-to-five job while trying to become a successful entrepreneur can get you into trouble with the wife real fast. I was tired of getting home only to spend some 6 to 8 hours sitting in front of my computer trying to figure out the best way to organize my products, or why my load speeds would not come down no matter how much I optimized my product images.
So I decided to get help from an SEO expert. I quickly found a nice candidate who seemed to know a lot about SEO best practices and he said all the right things. So I hired the guy, and we had a very nice rapport at the beginning. He performed some quick keyword research and told me I had good chances of ranking for many of them. The specialist explained that I would not be able to see results for a few months, but that I would see ranking improvements soon.
Everything seemed to click and I finally could get home and have some quality time without needing to have my eyes glued to the computer screen. I could see some edits being done to the website, and saw its performance ratings go up a notch.
A few weeks later, the SEO guy told me he was going to implement a link-building strategy, and that would exact some extra costs. He explained the benefits to me, and it sounded reasonable. He promised he would guest post a couple of blogs on some reputable authoritative sites and that would provide some extra link power to my sites.
Fast forward a few months, and I keep receiving these requests for more money for SEO, but I never see my site going anywhere for the keywords we had agreed upon, and the two stores were having problems breaking even.
Then, the unthinkable happened. One night after work, I decided to go check how the store was ranking. I could not find my pages anywhere in Google. My businesses had been deindexed because they were being linked to by thousands of spammy websites.
Needless to say, I don’t need to go into details regarding what happened to my professional relationship with this SEO expert, but I will tell you it was hard for me to find the will to keep my business going after such a hard hit.
Luckily for me, I knew someone who was more than happy with 1DigitalⓇ Agency, so he convinced me to visit their website. I checked them out and they had a robust roster of clients and tons of online reviews. So I decided to give them a call, and it was the best decision I have ever made. The same week I contacted them, they came up with a plan to deindex all the toxic links, and overhaul my two pages to give them a deserved facelift and start the slow path towards recovery. Today I´m thinking about having an early retirement thanks to the performance of my two online stores.
The moral of the story is: if you want to grow your online business, always make sure you hire the best eCommerce SEO agency you can possibly find. I’d recommend 1DigitalⓇ Agency a thousand times over.