How cut-throat competition among Laptop companies is benefiting us?
Competition in any marketplace is a boon for businesses and consumers. Cut-throat competition from different individuals and companies through open markets and free enterprises is the key to the success of any economy. When firms compete, consumers get the best potential deals, prices, quality of service, and quantity of goods. The Antitrust laws encourage different companies to compete with each other to benefit both businesses and consumers.
After a sharp decline since the recession, the PC industry has shown powerful signs of picking up pace again. There are several reasons why the Personal Computing market weakened, and the most important among them is the growth of sales of smartphones and tablets. To survive, in such a scenario brands like Asus have focused on manufacturing top-quality products at a budget-friendly price. Asus laptop price will never leave you bankrupt while you can still expect an unmatched performance.
With a rapid increase in sales of laptop models like the Asus Zenbook Flip, the laptop market has started to stabilize, and it is a good sign for the top five players. While HP is as usual at the top, Apple, Dell, Asus, and Acer follow the next four positions. Technological advances keep taking place, and that is the reason why PCs remain irreplaceable. They will continue to stay as the drivers of profitability and productivity.
Factors affecting the competitiveness in the PC industry
Any brand should have some rich sources of competitive advantage to get a leadership position in the technology industry. There can be numerous sources of competitive advantages in the PC and the laptop industry. The industry has grown so competitive that even the smallest of invasion can change the fate of a newly launched product.
That’s why consumer convenience is also playing a significant role in deciding success. Price is another important factor that affects the competitiveness of the PC industry.
This discussion will focus on how brands can achieve a competitive edge in the laptop market. The new brands sometimes face difficulty entering the market because of a high level of competition and other enormous obstacles. Sometimes the existing brands are also pushing harder to keep their position in the industry. Read on to find out how brands are achieving competitive advantage in the laptop market and benefiting business.
Technology
Technology is the key source of competitive advantage in the PC industry. Efficient hardware and software are important, as computers are meant to improve the productivity of the users. The growing complexity of tasks and use of technology throughout the globe has increased the demand for more efficient hardware and software. Professionals and individuals alike have grown conscious of the technological features. Improved technology also means increased popularity.
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This is also why HP to Dell, Asus, and Apple, all these laptop brands, focus on technological innovation. They invest significant sums in their research and development, which bears fruit in models like the Asus Zenbook Flip.
Laptop prices
The pricing strategy of a laptop brand can also play as a deciding factor of competitive advantage in the laptop and PC industry. All laptop brands do not use the same cost strategy. Apple especially implies a premium pricing strategy supported by its premium design and technology.
Apart from that, brands like Asus have always offered more budget-friendly devices, which is still good in performance. They are conscious of the fact that consumers in the 21st century are more informed and empowered. So Asus is pushing hard on their Asus laptop price segment. It is with Asus that more mid-range and entry-level laptops have become popular. Apart from that, you can also check out these laptops under 40000, if you have any kind of budget issue.
They have priced their PCs depending on use and demand. An ultra-thin, convertible laptop like the Asus Zenbook flip is for premium users and comes with a high price tag. Other brands like HP, Dell, and Lenovo use competitive pricing tactics and sell both to lower and upper-end consumers.
Quality
Quality is a multi-dimensional term in the PC industry and the world of technology. Technology, pricing, customer service, product design all these factors contribute to the overall quality of a certain laptop model. They also related the overall quality to consumer perception and brand image.
The higher the quality a brand offers, the higher is its demand and popularity. The quality of the products also plays a significant role in planning a successful marketing strategy.
Last but not least
The laptop market has become extremely competitive in recent years. This growing competition also demands new tools and strategies to achieve leadership status. To remain in the competition and maintain their advantage, the Pc and laptop brands invest in several things.
The most important among them is to maintain high quality, even at a lower price. Similarly, they are also focusing on technological innovation, use of AI, investment in digitization.
To conclude, whenever there is healthy competition, there are some advantages of competition. One of the major benefits is that competition makes the consumers positive towards purchasing a product. The more there is competition, the more will be aware of the product.
Competition is good for your business, as you will try to set competitive pricing to increase consumption. However, over-competition and market saturation sometimes negatively affect your business.
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