Custom lip gloss packaging is the way forward if you want your brand to prevail. Why? Because the customer experience is of top priority nowadays and conventional packaging isn’t enough anymore.
However, it is important to understand what customization options are available when it comes to lip gloss packaging design. Of course, you can always try different shapes and sizes. But, what else is there that you can use to your advantage?
Customization Options For Your Lip Gloss Packaging
There are various customization options; however, they can be broadly categorized into the following:
- Add-Ons For Lip Gloss Packaging
- Finishing Coats For Lip Gloss Packaging
Add-Ons For Lip Gloss Packaging
The devil is in the details, right? Add-ons can help you further improve your lip gloss packaging design by making minor changes to it. Some of the preferred add-ons are given below:
- Spot UV
- Hot Stamping
- Window Patching
As the name suggests, spot UV is a type of application where only some parts of your lip gloss packaging are treated with a super-shiny coating. This special finishing technique helps attract customers’ attention effortlessly.
Hot stamping involves applying heat on certain sections of your lip gloss packaging. It basically leaves an impression on the design that is embossed with a golden or silver foil.
This technique is mostly used for lip gloss boxes of colour cosmetics. It involves applying a vibrant colored sticker on the transparent section of your lip gloss packaging so as to show customers how your product looks inside and protect it at the same time. Moreover, it also enhances shelf appeal.
Embossing & Debossing
Both these techniques add depth to your lip gloss packaging design. In embossing, a raised pattern is created on your lip gloss packaging, while in the case of debossing, the design is pushed inside the surface of your product to create a 3D effect.
Finishing Coats For Lip Gloss Packaging
You can also opt for applying a finishing coat to your lip gloss packaging in order to make it look even better. Moreover, this also adds protection against damage and other elements that may hamper the quality of your product. Some of the finishing coats that you can choose are as follows:
- Matte Finish
- Gloss Finish
- Soft-Touch Finish
- Varnish Finish
If you want to make your lip gloss packaging design subtle and simple, go for a matte finish. It absorbs light and gives a dense look to the product. Consequently, it enhances the legibility of your brand name as well as its description on the label.
On the other hand, gloss coating is a popular choice when it comes to lip gloss packaging design. It adds a shiny look, but it is important that you use the right gloss level depending on the amount of pigmentation in your product.
This type of finish provides a soft grip on your lip gloss packaging. Moreover, it prevents any kind of smudging or fingerprinting that may hamper the quality of your product.
Lastly, you have a varnish coat on your lip gloss packaging design. This is a thicker version of gloss finish and comes in various patterns, such as matte or shiny. It adds a premium look to your lip gloss packaging and makes it more attractive.
Custom Lip Gloss Packaging Design
It is time that you get your creative juices flowing. You have various options when it comes to customizing your lip gloss packaging design. However, it is always good to seek professional help for such matters.