Custom Rigid Boxes – Perfect Brand and Product Communicators
he packaging industry has entered the age of the post-modern market-place. The consumers belonging to various demographic groups maneuver through a market-place saturated in a cascade of product categories equipped with information that increasingly mediates their market-place purchases. We are confronted with product information along all fronts, from network and cable programs to videos, TV commercials to the increasing incursion of the e-commerce platforms. Ironically, this burgeoning of information and information technology, this splintering of mass media, and these new market-place forms have made the task of reaching the consumer ever more challenging for the brands and rigid box manufacturers USA.
The consumer is a skeptical listener, more aware and more elusive than ever, resulting in increased pressure on the brands and businesses’ communications capabilities. In attempting to reach and persuade the consumers, one marketing communication tool that continues to grow in importance is the custom rigid packaging.
Custom Rigid Packaging – The best Marketing Tool
While we may not know what television shows consumers are watching, how misleading sometimes the TV commercials can be, which advertisements the consumers have zipped and zapped, or where consumers are strolling in the world of the Internet, we do know that within the retail environment consumers come in contact with the products packaged in attractive custom rigid boxes. In the light of many researches, most consumers make their non-durable product buying decisions right at the point-of-sale or the store shelf. In the light of this fact, the potential for packaging to communicate and influence choice is significantly heightened. This is likely to be true for every sort of product purchase decision, such as those for consumer non-durables in a grocery store environment. Even with the expensive or luxury products, the consumers are noted to be convinced for purchase through appealing wholesale rigid boxes and visual merchandising.
The Silent Salesman!
According to the Packaging Republic packaging experts, custom rigid boxes represent a type of peripheral cue, which may be diagnostic in shopping environments. At the point of purchase, the product packaging is the communication tool of any brand or business. The packaging is sometimes referred to as the ‘silent salesman,’ which makes the final sales pitch, seals the commitment, and ends up in the shopping cart in no time. The custom rigid packaging is the shopper’s window to the product because it often projects the initial impression that consumers form about a product, its quality, or its value. For products such as cosmetics or make-up items, where the product has not delivered its final result, the consumer relies on the packaging to develop an impression of its result.
Therefore, brand managers and rigid box manufacturers USA seeks to create wholesale rigid boxes that break through the market-place clutter and communicate positive aesthetic, experiential, function, symbolic, and informational benefits. The ability of a brand to gain attention and consideration based on its point-of-purchase appearance forms the basis for packaging design strategy, which is particularly important in new brand introductions, brand repositioning, brand extensions, and the signaling of product changes.
Compared to other marketing information sources (e.g., advertising, pricing, and personal
selling), the packaging is known to be the most influential and powerful tool for sealing the deal. It is often used as a means of communication and as a variable for influencing product evaluation. The extrinsic cues of rigid box packaging, such as brand, price ad name, help consumers perceive product quality.
Keep the Contents Safe
The primary aim of enclosing products in rigid boxes is to keep the contents safe from any harm they could suffer during storage, handling, and transit. Custom rigid boxes retain your products in optimal condition throughout their logistics chain, right from the warehouse to the end-user. A sturdy packaging solution safeguards your products against heat, light, humidity, and other hazardous elements, making it one of the important packaging features. For this reason, manufacturers often end up having far more packages than the products they need to ship. This holds true for fragile and delicate items that are bought from online stores. As a result, these products leave a staggering amount of packaging waste behind than the traditional containers. Of course, the idea is to protect the products, but there is a grave difference between well-designed and adequate packaging and no fit-to-purpose design packaging.
Good packaging is also responsible for conveying the most important message regarding the product and its safety. For instance, the food products often carry a packing date, expiry date, and the list of ingredients that are clearly printed on the packages. Bespoke packages are also used to cease the transfer of harmful smell, taste, or chemicals to the food, whether it is carved out of virgin or recycled material. Furthermore, the list of ingredients on the packaging also clearly states if the product contains any harmful or toxic substances. In short, all these crucial pieces of information ensure the safety of the product for the consumers. Thus, printing too much information on the custom rigid box packaging is always better than adding no information at all.
Usability is a Precious Commodity
Consumers love fit-for-purpose product boxes. As a matter of fact, modern-day customers frequently demand life-saver, functional packaging that is astonishingly user-friendly. However, the usability of the packaging is adjudicated by the shoppers only. Packages that are easy to open and close, simple to sort and fold after usage and the ones which can be recycled or reused will sate some of the requirements of the consumers. This requires the packaging to have an optimal design that enhances usability. In the present day, the trend in packaging usability has significantly altered as the focus has shifted away from single-use culture to sourcing products in bulk, in reusable packing. It’s an old trend that the manufacturers ardently followed before the 1960s.
Eco-conscious customers have already started bringing their own empty bags, jars, and containers whenever they visit the market or grocery store. This binds manufacturers to invest in environmentally friendly custom rigid boxes that are crafted from greener packaging materials and can be used repeatedly by the customers.
