Colors Are So Valuable To Make Logo Look Professional

The selection of the right logo colors can help a business highlight its key features and strengths, which helps attract the target audience. On the other hand, if the selection of the colors is wrong, then surely the effect can be reversed. Color psychology matters so much, and this is why it is so crucial to make the right choice. The visual aspect of the logo is so strong on the customers when it comes to locking their attention. The custom logo design has been doing wonders in the market for businesses with the right colors chosen to be implemented. On the contrary, the aesthetic appeal they bring is essential as it makes the logo connect with the customer on an emotional level. We know how colors can make us have such strong feelings as they are associated with many things.

They impact your brand recognition to get stronger in the market, giving you an edge over your top competitors. Our brains react quite differently to colors. Each color has its feel and association that impacts us in different ways. How we think yellow to be quite refreshing and full of energy indicates how we react to it. Moreover, the red color is a universal sign of love, passion, and anger is another example of how we have different colors. Researching colors before using them in the logo can help a lot. The right color has the power and ability to make the logo look ten times more attractive.

Similarly, how most banks use blue color as it evokes loyalty and trust. This is what makes the brand look credible in the eyes of customers. A logo is the foremost thing a consumer notices in a business; therefore, the right colors will always make the logo look appealing.

The Color Psychology

How we respond to colors has so much to do with our life experiences with them. What we culturally believe and how we associate them with different factors is vital. The custom logo design contains a combination of different colors aiming to create a lasting impression on customers.  

The use of every color in the logo depends on what type of brand we are talking about. For example, you find the blue color to be used a lot on credit cards and bank-related stuff because of its trust-building nature. Similarly, how we find the red color to be mostly used on restaurants logos because of its striking nature.

Picking up the patterns by human behavior is something so essential. Once you have understood what a certain color means to the customer, you can make the perfect use of it and draw customers to your brand. It is essential that you deeply understand the purpose you intend to send across. What if you decide to use a certain color in your logo, but it does not match your brand identity? This will just create confusion in your customers, and as a result, they will not be able to understand your logo.

Colors can be gentle on the eye as well as sharp. This indicates that it does not matter how they look, as long as they fit perfectly in the context. The right use of colors is what defines the brand message to customers. Once you have found the right color combination, you get to send the intended brand message to your customers successfully.

How We Associate To Various Colors Differently

Science, culture, and art are the major aspects that work together to drive the meaning of colors in the logo. There are three elements that come into play while responding to different colors in logos. They are learned cultural associations, evolutionary programming, and aesthetics.

·         Learned Associations

Over a period of time, we learn to relate different colors to different situations and feelings. For instance, the brides in India wear red as their wedding dress, but in the west, the brides wear white as the symbol of purity. The same white color is worn at the funerals held in India. The different cultures have different perceptions of colors. This is why we must always research the particular color when we decide to use them in the logo.

·         Programmed Associations

Many researchers believe that evolution affects our association of colors. The programmed associations indicate how the same color can have two fully separate meanings in two different parts of the world. Things we connect with or use reflect highly on how we think of their colors. For instance, we will always think of sky and water if someone mentions blue color.

·         Aesthetics

How a color appears to look in the logo matters the most on how a customer responds to it. If it aligns with the brand, it will surely look appealing and important. The primary is always to add colors that actually help the brand.

Have a look at what the following colors indicate.

·         Red

It is a primary color used to show sadness, love, anger, and excitement. Brands that are more youthful and energetic can make good use of this color. However, if a brand is serious or traditional, this color would not be the best choice.

·         Yellow

This color always has been a cheery one. It indicates friendliness, making us use it in logos to show the same concept. Think of this color as light as a sunflower swaying in the open field. On the other hand, think of this color is as heavy and strong as a gold biscuit. It all depends on where and how you plan to use the color.

·         Green

This is such a calm color and brings a peaceful meaning. Notice how the grass is always lying down on the ground? Businesses that belong to nature are seen to use this color in their logos as it fits perfectly there.

Conclusion

The best logo designers know which color has to be used in the logo to make it look professional and credible. Brand identity matters a lot on the logo, and the logo depends highly on what colors it has. Research will always be a crucial aspect of choosing the right logo colors in the logo.

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Author: Kulsher Singh