While building a mobile app is an essential requirement for most businesses, many myths, and misconceptions about it. For example, some consider mobile apps a monopoly zone for large businesses and big brands, while others consider apps to be a mobile version of websites. There are too many other myths, and you can have your own as well. Let us bust here some of the most common myths and misconceptions regarding mobile app development.
Mobile Apps are Only for Big Brands
The most common myth that prevents many startups and small businesses from having a mobile app strategy is that mobile apps only suit big and established brands with a solid market presence and customer base. Unfortunately, this myth prevents you from looking at the true picture. Mobile apps are tools to grow big from your present small brand status.
Apps should be considered a weapon by which small businesses and startups can outwit the competition and gain market dominance. Simply a sophisticated app and its engaging user experience can work as a level-playing element to help big and small brands stand equal.
You Need to Launch a Fully Perfect App Once and for All
Many businesses consider apps just like physical storefronts, and hence they only think of launching a fully perfect app that no longer needs any further change or value additions. This notion is resulted from a gross misconception about how the app business works. Let’s make it clear once and for all, however hard you try, you cannot be sure of launching a perfect app until it is tested and tried with your target audience.
The standard practice for most business apps is building an MVP (minimum viable product) app with the core features and UX attributes and the least technical glitches. Then, based upon audience feedback, make changes and value additions through future updates. This approach minimizes initial development cost and time and helps eliminate unwanted errors and perfect the app over time with incremental value additions.
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App Development is Unaffordable
Many businesses leave aside the idea of building an app because of what they consider as budget constraints. Actually, they consider app development to be too expensive an affair, and hence they drop the idea altogether. Let’s admit that building an app is at least more expensive than building a simple website by using a CMS platform. But there are several credible ways to build an app without spending a fortune.
You can build an app with a DIY approach by simply using any app builders that allow you to shape an app by using a drag and drop interface. With these app builders, you not only can do away with the need for coding, but you can also, in fact, get continuous maintenance and support help from a professional team of experts. In addition, most of these app builders come with several price plans to suit your budget and needs.
You can also partner with another app to share the cost of an app while ensuring cross-promotion. Lastly, as a small business, you can convert your existing website into a mobile app by using app converter and builder tools. Last but not least, you should always embrace the MVP approach to build a basic app with the option to add more value through future updates. This will bring down the initial development cost. By outsourcing your app projects to certain countries, such as app developers India, you can also reduce the development cost.
A Lot of Features Make an App Great
This is another big myth that unnecessarily complicates many app projects. If you think only feature-rich apps have the highest chances of success, you are completely mistaken about the reality. The majority of successful apps across the niches are simple apps with a very limited number of features. However, they have one thing in common: they offer a great user experience with few features.
Instead of offering too many features, prioritize the ease of use and choose only most relevant app features for the users. A simple and straightforward app can always better deliver a superior user experience than a complicated one.
App Install Number is Key to Business Growth
When starting with their mobile app projects, many businesses think more downloads and installs will lead to more business growth and revenue. But soon land on the harsh ground of reality when the app download number fails to convert into business or sales. They further become surprised when the active app user figure continues to drop.
The sad reality is that most app installs don’t convert into user engagement and result in a business conversion. So, considering app downloads and installs as a parameter of growth will be a big fault. The most crucial aspect is how you can retain the acquired users and keep them engaged to convert business.
App Development is a Single-time Job
Do you think after building an app, your job is finished, and you only need to keep watching how your sales figure rocket to growth? Unfortunately, you cannot be further away from the truth. App development is never a one-time job.
These days apps are developed incrementally over time to make value additions based upon user feedback, and hence the development process extends way beyond the app launch. Moreover, apps need to be continuously updated with new technologies and security requirements every once in a while.
Nobody says that app development is an easy job and that mobile app development is cheap. But, the development challenges, cost and other aspects need to be seen in proper perspectives instead of being victims to such common myths.